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[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
[INFORMATION / BEST SELLERS]

1st Week, December 2021

Best Sellers   1st Week, December 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.01.03   It's already the first week of December, when winter vacation and Christmas are just around the corner. Three books from the children's genre joined the top 10 bestsellers list announced by four major online bookstores in Korea. The first one, Dalkong's Rice Cake Shop, is the fifth story of writer Kim Ri-Ri's Manbok's Rice Cake Shop series. This series has been included in a Korean language textbook for 3rd grades in elementary school and is writing a new record of children's books for elementary graders by selling more than 800 thousand copies. Also, two new books written by Hunhan Nammae (meaning "common siblings"), popular creators on YouTube with 2.26 million subscribers, put their names on the list as well. The book Common Siblings #9 features 12 episodes uploaded on YouTube through cartoons. Also, the book Common Siblings and the Win...
  • VOL.42 / 2022.01
[INFORMATION / BEST SELLERS]

1st Week, November 2021

Best Sellers   1st Week, November 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.12.06   It's the first week of November, and we're just one step ahead of the end of the year. And there's one book that has ranked first along with Trend Korea 2022, which has not conceded its place since last month – World History Read Backwards, written by Rhyu Si-Min, a bestseller writer. Since its first edition published in 1988, it has been a frequent favorite of Korean readers. This revised edition includes a complete change. The book World History Read Backwards, which has gone through a comprehensive revision since its first publication in the past century, contains events of the 20th century that could not be covered in the previous edition. As the "first edition" was created by writer Rhyu Si-Min who has "the power of story" that captivated a million readers, World History Read Backwards is still touching the hearts of Korean readers from 3...
  • VOL.41 / 2021.12
[INFORMATION / BEST SELLERS]

2nd Week, October 2021

Best Sellers   2nd Week, October 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.11.01   While literary works including the Dollagoot Dream Department Store series, I Do Not Bid Farewell, and I am a Shining, Little Star are steadily being loved by readers throughout the 2nd week of October, a new title from the field of business and money topped the bestsellers’ list. It is Trend Korea 2022, written by the Seoul National University Consumer Trend Analysis Center led by professor Kim Nan-Do. The Trend Korea series releases a new volume every second half of the year that provides an overview of the year ahead. The series, which started in 2009, has been ranking in the top tier among other bestsellers every time a new volume is released, having a significant influence on the Korean publishing industry and Korean society. The newest volume introduces the 10 keywords representing the consumption trends of the year 2022, starting with “...
  • VOL.40 / 2021.11
[INTERVIEW / KOREAN PUBLISHERS]

Wisdom House, Inc

Korean Publishers   Wisdom House, Inc Dreaming of Becoming the Most Reader-centric Publisher   2023.01.02   One publisher is running with its dream of becoming a big and reader-centric general publishing house. Wisdom House is the publisher that recently reshaped itself through brand renewal to get closer to its readers. The publisher pays close attention to readers’ tastes and interests and sometimes talks to its readers. Wisdom House prints books and has expanded its realm to web comics and novels. The company is already recognized as one of Korea’s most influential publishers, but it never ceases to publish books on diverse themes, strives to be near its readers, and tries new things. Today, we met Wisdom House and heard its stories.   Logo of Wisdom House     It’s an honor to have you here on K-Book Trends. Please introduce Wisdom House to our subscribers.   The general publisher Wis...
  • VOL.54 / 2023.01
[TREND / TOPIC]

Bestseller Keyword - Money

Bestseller Keyword - Money In 2020, Readers Chased After the Flow of Money   2021.02.08       The Asian Financial Crisis that broke out in 1997 may have sparked the recent publishing trend of “money” and “wealth” in Korea. At this time when all the conventional wisdom of getting a good job, earning money, and pursuing a stable life without debts has broken, books such as Rich Dad Poor Dad (Minumin) that suggest a new perspective that debt can also be an asset claiming that people need to study about money, and Who Moved My Cheese? (Jinmyoung) that gives a lesson that only those that have overcome fear and adapted to changes can go through challenges, caught readers’ attention. Then, the “get rich fever” in 2002, best represented by the commercial copy - “Hope you become rich!” - of a credit card company, strongly struck the publishing market. Readers, who became anxious due to restructuring in their company, early retirement, and the burden of inflation-dr...
  • VOL.31 / 2021.02
[INFORMATION / BEST SELLERS]

1st Week, December 2020

1st Week, December 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.01.04   With another freezing cold winter settling in, the new year of 2021 has come. While various Korean books are found on the integrated list of bestsellers announced by four major online bookstores in Korea for the first week of December 2020, the top ranks were dominated by foreign books. For example, First Person Singular, the come-back novel of Haruki Murakami after 6 years, who is a Japanese writer but has a Korean fan base as well, topped the list, followed by The Tyranny of Merit: What’s Become of the Common Good? by Michael J. Sandel who has become a huge sensation in Korea. These are real examples of Korean readers’ enthusiasm towards new works of popular overseas writers.Recently in Korea, books related to stocks and investment are at the center of attention, reflecting the uncertain economic market due to the pandemic while in line with the end-of-the-year seas...
  • VOL.30 / 2021.01
[INFORMATION / BEST SELLERS]

2nd Week, November 2020

2nd Week, November 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.12.07   In the ranks of bestsellers announced by four major online bookstores in Korea for the second week of November, books that are keeping their place since last year catch our eyes. For example, the top bestseller See What They Mean, Say What You Mean is a reality-based guide book for parents to have the right conversations with their kid written by doctor Oh Eun Young, a national mentor for child-raising. And the second to the top was Trend Korea 2021, which has selected upcoming trends for 2021 with a sub-title “What is the strategy against the pandemic crisis?” Ranked third was Dollargut Dream Department Store, a fantasy novel about stories in a dream department where only those asleep are allowed to enter. As such, it is notable that the top three bestsellers are from different fields.Meanwhile, some books are steady-sellers as well on the list. For example, The Prop...
  • VOL.29 / 2020.12
[INFORMATION / BEST SELLERS]

3rd Week, October 2020

3rd Week, October 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.11.02   If we take a look at the integrated list of bestsellers announced by the four major online bookstores in Korea for the third week of October, some books catch our attention as they have ranked even before their publication. The first example is Diligent Love by Lee Seul-Ah, who has been greatly loved by Korean readers with her Daily Lee Seul-Ah Essay Collection (Hey Uhm) and My Face Becomes Like My Mom Whenever I Cry (Munhakdongne). This book, with the subtitle “Lee Seul-Ah’s Writing Room for Studying Body and Mind,” talks about what the writer has taught and learned through her writing classes. Also, See What They Mean, Say What You Mean by doctor Oh Eun Young, a so-called national mentor for childcare, offers a kind explanation about how to teach and deliver a clear message to your kid without exhibiting anger. It seems the fame of these writers has put their books ...
  • VOL.28 / 2020.11
[TREND / TOPIC]

2020 Publication Trends in Korea

2020 Publication Trends in Korea   2020.02.03     Korea has fully entered a low-fertility and aging society. The number of students is rapidly decreasing, and for domestic colleges, some of the majors have been taken off the curriculum or were integrated due to a lack of applicants for 2020. This trend gives birth to new keywords for the generation such as “Millennial Generation”, “Active Senior Generation” or “Senior Generation” in our society, while on the social sensitivity side, keywords from other perspectives that were not highlighted in the society such as feminism, fairness, fragmentation, double-sidedness, and growth are emerging.   Young people familiar with media will enjoy and represent the changing times with their sensibilities.   Trend Korea 2020 is an annually published book series which launched in 2009 with Trend Korea 2010. The series consists of analysis and predictions about Korean consumption trends. The b...
  • VOL.19 / 2020.02
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